SEO Techniques And Tips From Semalt You Need To Know
As Google continues to update its algorithm, we need to find new ways to use it. An update on its algorithm provides searchers with a seemingly better user experience. As SEO experts, our mission is to get our clients websites that provide their viewers the best user experience.
We also need to update our techniques and stay competitive to keep your website at the top and do what we love.
An Introduction to SEO Basics
SEO should be a term you're familiar with. If you're new to this industry, SEO stands for Search Engine Optimization. It is a concept that governs how experts try to make a website or content as visible as they can on SERP.
At its core, SEO is all about making a site rank as high as possible when someone types in certain keywords or phrases. The better the SEO of a page, the higher it ranks. The higher it ranks, the more visible the business is and your chances of increasing the number of inbound visitors.
With a good grasp of the basics of SEO, we can now try on more technical tips and concepts of SEO. These secrets will help you get to where you want to be on SERP.
Prioritize Your Mobile Site
Mobile-first indexing is quickly becoming one of the key elements of good SEO. Hopefully, you haven't been left behind; and if you have, we can help you fix that immediately. With so many misconceptions of what mobile-first indexing is, you must be careful of what you believe and implement on your site.
While optimizing for mobile devices, do not forget the desktop version of your site. It would be best if you had both of them to succeed in SEO, so optimize both.
When it comes to mobile-first indexing, here's what you should be conscious of:
Mobile-first indexing is here
What we mean by this is that when there's a desktop and mobile version of your site, the mobile version of your site is given preferential treatment from Google, and if you're yet to notice this on your website, it's only a matter of time before it begins affecting your web performance and ranking.
Build a responsive site
If your audience uses mobile devices more often, then you should focus your attention on developing your mobile site. There has never been a better time to take this next step. Creating a mobile-first site means your website should respond to users quickly. It should be able to adjust to the varying screen sizes and becomes responsive in a short time.
Create your content with your mobile users in mind
Mobile users are on-the-go users. They need features and text to load quickly because we've got just 24 hours a day. Creating a mobile-first website means you create a site that wouldn't lag on mobile devices. To do this, you must avoid formats that will disrupt how your website loads while preserving every content from your desktop version that helps you rank.
Optimize For Speed
Your mobile page speed is an important ranking factor. Internet users today require rapid responses to their search queries. At this part, we should tell you that it's not just how fast your site is that matters but how optimized.
A fully optimized site will naturally load fast, but gunning to create a fast page usually leaves certain areas of your site unoptimized, which also isn't good for your optimization efforts.
Ensure you optimize your site in any way that you can. Here are some tips that can help:
Execute regular technical site audits and fix the problems you discover.
Follow Google's guidelines on optimizations.
Leverage Google's CrUX Report
Google Chrome User Experience Report provides experience metrics that gather data from users all over the world as they browse websites. This data is available to anyone via the PageSpeed Insights, the CrUX dashboard on Data Studio, and the Public Google BigQuery project.
At the moment, CrUX isn't playing any significant role in SERPs, but we believe you can use it, and in the coming year, we wouldn't be surprised to see Google rely on "field data" more than "lab data."
As SEO professionals, this can become a problem. If the industry shifts towards RUMs, it becomes nearly impossible for us to use local tests to uncover this data which makes its optimization a lot more difficult.
The good news here is that the CrUX report is publicly available, so we can explore all the data available to improve our SEO. We can gather information on the devices used to access a website, the connection type, and the loading time of pages.
To include this tool on your dashboard, you must create a project in the Google Cloud Platform. Here, you will gain access to the CrUX public project page. Before using this tool, you should have some knowledge of SQL. You can get the raw data Google collects for your site and use that as a guide to your SEO strategy.
Get More SERP Space
Google is always trying to improve its SERPs. Over the years, we've seen several changes, all in an attempt to provide websites with more opportunities and options for their users. It is safe to say no one can say for certain what the future holds for Google's SERPs, ads, answer boxes, knowledge panels, local packs, and its many other features.
Organic SERP is always changing, so you have to make the most of it at any given time. here are some places you need to focus on if you plan on improving your SERP performance:
Land Featured Snippets
Featured snippets have been around for many years. Over the years, we've learned how valuable this feature is and how it continues to play a pivotal role in attracting clicks.
Featured snippets are still featured above search results, but they are rare, and it's even harder to keep your place once you get there.
To get a featured snippet, you should:
- Create quality content with ranking keywords that answer the questions your audience is asking
- Format your content to be short and easy to read. Use bullets, paragraphs, and subtitles to break down your content into short bits.
- Answer FAQs in your industry and around the keywords used in the content you've designed
These steps do not guarantee you a place. However, it does give you a better chance.
Schema markup can get you one or more SERP features if done right. To use Schema for this, here's what you should do.
- A study which SERP types rank highest for these queries
- Look at the content that's in the position you want to be in and ask yourself what they are doing that you can do better
- Look for gaps in your content and fill them
Videos have always been the most preferred method of consuming knowledge. In today's world, we rather see things than read them. Our brains learn and retain the knowledge we get from videos better and faster than the things we read.
Billions of people are constantly watching YouTube videos every day. And they are an excellent way to boost engagement.
To optimize your site for videos, you can:
- Make short brand videos and product demos
- Run live broadcasts
- Fill in keyword tags
- Upload your videos on multiple popular platforms
- Submit your video sitemap to search engines
SEO is evolving and staying updated, which means you never get left behind. With this guide and our services, clients are kept in the loop about the latest developments in the SEO universe.
Staying updated also means you do not lose your rank. By keeping the best practices in mind, you're preparing your site for success.
If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.